Diamond InSight Analysis
With Diamond Insight Analysissm, you gain valuable comprehension into whether your documents and communications are likely to be effective. You can use this powerful combination of insight and information to optimize your design, by applying it to printed documents, emails, landing pages, banner ads, direct mail, and even trade show booths. Our team of specialists reviews the results to help make your communications fully optimized, ensuring that your audience sees your key messages first and acts on what is important.
The Diamond Insight Difference
Technology: Built upon neruscience research, Diamond InSight Analysissm applies an algorithm that scans your text and graphical content, simulating a phase of human vision called pre-attentive processing, which is universal across gender, age, and culture. It predicts with 92% accuracy what the average human eye is drawn to within the first 3-5 seconds of glancing at a document.
Analysis and Expertise: Our experts then analyze your algorithm results and determine how effective your messages are in communicating what matters most. Our analysis leverages our extensive direct response expertise as well as our deep knowledge of best-in-class design principles.
Design: Guided by this information, we suggest design enhancements for your transactional documents or marketing messages that are guaranteed to drive attention to your key communication goals. Whether you want to optimize the placement of a promotional offer or help your audience understand complex information on a healthcare statement we will recommend text, graphics, and design techniques to achieve your goals.
